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Hospital Wins Multiple Advertising Awards

New Britain [June 03 2008] - The Hospital of Central Connecticut has won 14 awards for its marketing efforts from the New England Society of Healthcare Communicators (NESHCo), a professional association representing healthcare organizations and agencies from the entire New England region.

The hospital won five gold NESHCo Lamplighter Awards for its: “Where Families Are Born” TV commercial; physician relations materials, including a physician orientation manual, Web site and referral service; “Working as One,” video highlighting the year’s activities for hospital corporators and donors; “Less Pain, More Gain” print ads promoting the hospital’s orthopedic services; and color photograph of children from the hospital’s daycare center used for a hand hygiene poster campaign.

The hospital won two silver NESHCo Lamplighter Awards for its “Less Pain, More Gain” campaign -- one for a TV commercial and another for billboards. The hospital also won a silver award for its employee newsletter.

In addition, the hospital received three Lamplighter Awards of Excellence for its: “Where Families Are Born radio spots, print ads and color photography; and three additional Excellence awards for its physician newsletter, feature writing and “Less Pain, More Gain” total marketing campaign.

“We’re proud of these awards, which recognize the work of our own corporate communications department,” said Helayne Lightstone, director of corporate communications at the hospital. “We faced stiff competition from healthcare organizations and advertising and marketing agencies from across New England.”

Contact: Nancy Martin, (860) 224-5900, X4366

HCC Corporate Communications
(860) 224-5695 • Fax (860) 224-5779